Your Health Score should be used to analyze your listing’s performance at the Base Price you currently have set. Here’s the best strategy to utilize your Health Score to determine whether or not you need to adjust your Base Price.
1. Check your dashboard once a week.
This practice will keep you aware of your listing's performance and help you determine if you are at a healthy booking rate. Note: If you are new to Airbnb, please scroll to the bottom of this post to the New User section.
2. Where does your Health Score fall on this spectrum?
If your Health Score is under 60, we need to make some changes. If it is between 60-80, there is room for improvement, but no need to panic. If your Health Score is between 80-100, you are performing well and do not need to make any changes.
3. Is your Health Score too low?
If your Health Score is low, check to see if you are under-booked or over-booked by referencing the two performance metrics (booking % in the next 30 days and booking % in the next 90 days) in the dashboard.
4. Are you underbooked?
If you are under-booked like this example, consider lowering your Base Price to increase bookings.
5. Or are you overbooked?
If you are over-booked like this example, consider raising your Base Price because you are not optimizing your listing’s potential revenue.
6. Repeat this process weekly.
Repeating this process about once a week will enable you to maximize your listing’s performance and booking revenue based on your own analysis using this Health Score feedback system!
Are you a new host?
If you don't yet have any bookings yet, don't fret. As bookings come in, your Health Score will increase, and you'll be able to follow the process dictated above after a few weeks. Your Health Score does not affect our recommended prices and is just a guideline on what to do with your Base Price. As a new host, we recommend a slightly lower nightly rate than what you planned to charge until you've received a couple of bookings and positive reviews. The first couple of reviews will help your discoverability on Airbnb and increase your booking inquiries.
If you have any additional questions concerning your Health Score, drop us a line at email@example.com.