Outside Lands Books Up Airbnb While Hotel Rooms Sit Empty

by Morgan Solem
Monday, August 4 2014

Next weekend may be one of the best times for San Francisco residents to get out of town that we’ve seen all year. If you don’t have tickets to Outside Lands, the massive three day music festival, now’s a great time to plan a weekend getaway and list your apartment on Airbnb or HomeAway.

As Outside Lands brings upwards of 60,000 attendees to the grassy fields of Golden Gate Park, Airbnb listings in nearby neighborhoods are almost completely booked up. Unlike major business-focused events like Dreamforce or Apple WWDC that fill hotels in downtown and SoMa with conference attendees, there are few hotels to accommodate concertgoers near the park.

This is Airbnb’s bread and butter. As they like to point out, 72% of Airbnbs in San Francisco are outside of the main hotel areas.

While demand has only caused prices to go up by 10-30% at major hotels like the Westin and the Marriott next weekend, Airbnbs near the festival are seeing huge surges of demand characterized by dips in the number of available apartments.

Percent Drop in Number of Available Airbnbs during Outside Lands by Neighborhood Cluster

What does this mean for prices?

Depending on where the listing is located, we recommend price increases from 230% for Russian Hill to 265% for NoPa. Listings nearest Golden Gate Park are the most sought after, but Airbnbs all over the city are in high demand. In fact, all of the properties using Beyond Pricing are already booked, most at over 200% of normal prices.

So, if you want to pay for a nice weekend in Napa and avoid the crowds in San Francisco, there is no better time to make your apartment available on Airbnb.

Over 7% of Airbnb listings in San Francisco currently use Beyond Pricing’s sophisticated, location-specific pricing software to help them make the most from their apartment. Log-in to Beyond Pricing to preview our recommendations for your place.