Short Stay Show 2020 takes over London next week as property owners and managers look to see what’s new and next in the short stay industry!
We’re excited to join the event and educational sessions throughout the day, including one from our very own Revenue Manager Ryan Saylor who will be discussing all things revenue management on the Starter Stage.
Before heading to any industry conference, we love to check out the local market and what the landscape looks like for holiday and vacation rentals.
With an explosion of short term properties entering the London market over the past few years, the area is no stranger to managing changes in supply and demand. Even with London’s 90-day rule, ultimately limiting the number of days a property can be occupied or “let”, market supply has grown over 200% over the past three years.
As one of the world’s most well-known tourism destinations, London market occupancy is typically higher in the warmer summer months, with average annual occupancy hovering at 75% for 2019. Occupancy tends to decrease slightly for the market through the colder fall/autumn and winter months, with an obvious spike for the popular New Year’s Eve event showcasing the famous London Eye as the centerpiece! The London Marathon is also commonly the weekend with the highest occupancy for the Spring months across the city, with a peak of 75% market occupancy in 2019.
Although we are visiting London during the colder winter months, we are still looking forward to connecting with industry professionals at the show next week!
If you’ll be attending the Short Stay Show be sure to stop by our stand in the Marketplace to say hi, and don't forget to check out Ryan’s session on revenue management at the Starter Stage.