Sónar 2015 Brings Music, Creativity, and High Prices to Barcelona

by Kam Bain
Wednesday, June 17 2015

Thousands of people from around the world will begin their adventure to Catalonia tomorrow to celebrate music, creativity, and technology at Sónar 2015. Skrillex, The Chemical Brothers, Duran Duran, and other musicians will serenade thousands over the weekend in beautiful Barcelona. Here’s the impact all of those festivalgoers have on Barcelona’s Airbnb market.

In the neighborhoods of Sant Antoni and Sants-Montjuïc, two neighborhoods located near the two major venues used for Sónar, we see the largest increase in demand, and subsequently our price recommendations for our Barcelona hosts in those neighborhoods saw the largest increase in the city, up about 40% for the event.

If you’re an Airbnb host that is not already dynamically pricing, events like Sónar exemplify that nightly rates for Airbnb units should not stay stagnant, but rather fluctuate with real-time marketplace changes in supply and demand.

We help our hosts price for events like Sónar months in advance to ensure that they are maximizing revenue by pricing with Beyond. Redeem your free first month of pricing with us by signing up for an account at Beyond Pricing.