VRM Intel Live! arrives in Gatlinburg next week and we can't wait to be part of it.
There are some great sessions, including one from our very own Revenue Manager, Ryan Saylor, on Revenue Management Infrastructure.
Now that the vacation rental industry is getting destination-level performance data, we have the ability to create data-driven revenue management processes and practices. With a background in hotel revenue management, Ryan will discuss how hoteliers determine and implement pricing strategies by combining technology (including PMS software, pricing tools, and data sources), and how these processes compare and contrast with the vacation rental industry.
We are also excited to sponsor the closing cocktail party along with our friends at LiveRez.
As data nerds we love to check out the stats for a market before we head there. Gatlinburg is a gateway to the Great Smoky Mountains National Park and the region is famous for its striking fall foliage. Did you know that it is the second most popular wedding destination in the United States? This is reflected in the occupancy data where we see significant increases in demand for weekends. Gatlinburg has an average annual occupancy of 50% and major US holiday weekends are drivers of demand, peaking at almost 90% for Thanksgiving. Other than President’s Day weekend, February has traditionally been a period of low demand in the market. This may be related in part to unpredictable weather, but internally we have a theory that is is because Dollywood (just down the road in Pigeon Forge) doesn't open their doors for 2020 until March, much to our disappointment.
Regardless of whether you are an existing customer or just interested in learning more about our dynamic pricing solution, please stop by the Beyond Pricing booth and say hi!
P.S. If you are wondering what the number one destination for weddings is, it's Las Vegas :)